Skip to content

Turning 'have to do' learning into 'want to do' learning



Peter Stephenson

Peter Stephenson

Co-Founder and CEO

Peter has worked in digital learning and games for 20 years

Peter has worked across the UK, Europe and the USA and has led teams to create award winning products for Caspian Learning, Ubisoft and SAI Global. Working with customer brands that include Airbus, Allianz, Vodafone, Coca Cola, Allied Irish Bank and ExxonMobil.

Peter's passions are his family, music, ice hockey (Detriot Redwings), football and cinema.

Angela Ross

Angela Ross

Co-Founder & COO

Angela is a multi-award winning Senior Instructional Designer, and Co-Founder and COO at Sub-10.

Originally from a teaching background, Angela has worked across the UK, Europe and USA for Vodafone, Airbus, NATS, Allianz, Irish Allied Bank and more.

Angela has overall control of the creative vision of the company, her ideas-led approach leading all analysis, design and evaluation phases with Sub-10 clients.

Michelle Hubchen

Michelle Huebchen

Digital Production Director

Michelle has worked in Learning and Development for 20 years.

With a background in Industrial Psychology & Corporate Coaching, Michelle is a member of the British Psychological Society and Chartered Management Institute.

Michelle has focussed on Programme and Project management since 2015, delivering for Adidas, Bang & Olufsen, SwissRe, Novartis, Kering across Europe and the UK. Michelle herself has designed and created learning interventions and has delivered face-to-face training too.

At Sub-10, Michelle's focus is overseeing the creation of endlessly fresh and enjoyable learning experiences for each learner.


John Webb

Learning Director

John is a multi-award winning Senior Instructional Designer with over twenty years’ experience of researching and writing online courses that address complex ethics and compliance issues.

Originally a classroom trainer at a leading UK energy company, John has collaborated with many different stakeholders, in a variety of business sectors, across the UK, US and Europe.

At Sub-10, John defines and implements the instructional design processes that enable the creation of emotive learning content for clients and the Sub-10 platform.


Daniel Garcia Rodriguez

Project Manager

Daniel Garcia Rodriguez is a certified Prince2 project manager working for Sub-10.

Daniel has worked for reputable companies, including American Express and Liberty International, where he opened lines of communication between clients, customers, and businesses to achieve project success.

For hobbies, he enjoys trying new sports and has a passion for travel, exploration and photography.

Kev Price

Kev Price

Chief Product Officer

Kev has more than 15 years business experience. From co-founding a full service digital agency in 2007 he then transitioned to digital tech products co-founding back to back start-ups. Both companies, Reframed and Ricochet, were backed by investment from both angels and VCs, the latter being successfully acquired in December 2020.

Prior to founding businesses Kev got a degree in Physics, worked freelance as a developer/programmer and online marketer then went on to work at a few digital agencies in the North East.

At Sub-10, Kev is responsible for product delivery.


Ellie Grassick

Graphic Designer

Ellie is a Graphic Designer with a decade of experience in print and digital design, branding and identity, and motion design.

She previously led the Design Team at eLearning company GCSEPod, delivering bold visuals, fun and engaging design, and award-winning video content.

Her freelance work spans creative design for musicians, branding for arts organisations and environmental campaign groups, and motion graphics for business conferences.

Outside of design, Ellie loves growing too many houseplants, taking care of her chickens, and sea-swimming far too late in the year.


Izzy Wetzel

Instructional Designer

Izzy is emerging in the field of e learning and is and instructional designer for Sub-10.

Her previous role involved writing, designing and creating online continuing professional development content for various medical professionals, specifically those who own their own private practices. Her primary focus being HR principles and compliance courses.

In her spare time she enjoys listening to music, going to the gym, and travelling as often as possible.

David Borrow

David Borrow

Instructional Designer

David is an instructional designer at Sub-10. He has over 21 years’ of experience in the educational sector, including time spent as a lecturer in further education where he taught media production, including Journalism and Video Production.

Along with his Post graduate certificate in education he has also gained a Masters in Documentary by practice.

As a young man David didn't enjoy lessons too much and now considers it his mission to make learning as fun and engaging as possible.

When David is not consuming films or creating fantastic courses, you will find him coaching rugby to all ages, up and down the country.