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Turning 'have to do' learning into 'want to do' learning



Peter Stephenson

Peter Stephenson


Peter has worked in digital learning and games for 20 years

Peter has worked across the UK, Europe and the USA and has led teams to create award winning products for Caspian Learning, Ubisoft and SAI Global. Working with customer brands that include Airbus, Allianz, Vodafone, Coca Cola, Allied Irish Bank and ExxonMobil.

Peter's passions are his family, music, ice hockey (Detriot Redwings), football and cinema.

Angela Ross

Angela Ross

Co-Founder & Creative Director

Angela is a multi-award winning Senior Instructional Designer, and Co-Founder and Creative Director at Sub-10.

Originally from a teaching background, Angela has worked across the UK, Europe and USA for Vodafone, Airbus, NATS, Allianz, Irish Allied Bank and more.

Angela has overall control of the creative vision of the company, her ideas-led approach leading all analysis, design and evaluation phases with Sub-10 clients.


Michelle Hubchen

Michelle Huebchen

Digital Production Director

Michelle has worked in Learning and Development for 20 years.

With a background in Industrial Psychology & Corporate Coaching, Michelle is a member of the British Psychological Society and Chartered Management Institute.

Michelle has focussed on Programme and Project management since 2015, delivering for Adidas, Bang & Olufsen, SwissRe, Novartis, Kering across Europe and the UK. Michelle herself has designed and created learning interventions and has delivered face-to-face training too.

At Sub-10, Michelle's focus is overseeing the creation of endlessly fresh and enjoyable learning experiences for each learner.

Kev Price

Kev Price

Chief Product Officer

Kev has more than 15 years business experience. From co-founding a full service digital agency in 2007 he then transitioned to digital tech products co-founding back to back start-ups. Both companies, Reframed and Ricochet, were backed by investment from both angels and VCs, the latter being successfully acquired in December 2020.

Prior to founding businesses Kev got a degree in Physics, worked freelance as a developer/programmer and online marketer then went on to work at a few digital agencies in the North East.

At Sub-10, Kev is responsible for product delivery.


John Webb

Learning Director

John is a multi-award winning Senior Instructional Designer with over twenty years’ experience of researching and writing online courses that address complex ethics and compliance issues.

Originally a classroom trainer at a leading UK energy company, John has collaborated with many different stakeholders, in a variety of business sectors, across the UK, US and Europe.

At Sub-10, John defines and implements the instructional design processes that enable the creation of emotive learning content for clients and the Sub-10 platform.


Daniel Garcia Rodriguez

Project Manager

Daniel Garcia Rodriguez is a certified Prince2 project manager working for Sub-10.

Daniel has worked for reputable companies, including American Express and Liberty International, where he opened lines of communication between clients, customers, and businesses to achieve project success.

For hobbies, he enjoys trying new sports and has a passion for travel, exploration and photography.