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Turning 'have to do' learning into 'want to do' learning

About us

Sub-10 was conceived by Peter Stephenson and Angela Ross in early 2018. Then launched a year later in early 2019.

In many ways, the Sub-10 brand was born from frustration. Peter explains:

“I’ve always thought it strange, and frustrating, that an individual or an organisation’s learning is so very often seen as a distraction. Something that gets in the way.

It’s frustrating for me because I know, and Angela knows, that great learning never ever gets in the way.

Quite the opposite in fact.

Great learning lights the way.”

Turning ‘Have To Do Learning Into ‘Want To Do Learning’.

Peter’s 20 years in Digital Game Development and Learning, and Angela’s extensive experience in Instructional Design, means that the Sub-10 learning experience is somehow more palatable than the alternatives.

Sub-10 learning is content-rich and learning-rich of course. But somehow more enjoyable. More fun. So the learner really does move from ‘have to do’ to ‘want to do’.

Every Learner. Every Time.

Co-Founder Angela Ross is a multi-Award Winning Senior Instructional Designer. Angela adds:

“My background in education is a great help, I think. Because whilst we’re certainly not ‘serious minded’ in our approach here at Sub-10, we are fully appreciative of the fact that learning is a serious matter.

It’s people’s time they are investing. And it is their futures we are affecting. So I want learners get something super-valuable for their time investment.

Every learner. Every time.”

The Ultimate In Flexible Learning.

Angela continues:

“We believe in learning. And all the things that learning can do to enhance individuals and organisations.

But we are never forceful in our approach. In fact, the Sub-10 approach is the exact opposite of forceful.

The Sub-10 approach is the ultimate in flexible learning.”

Built Up. Not Chopped Up.

Every learning unit that Angela and the team create is under 10 minutes long.

And there are several different build approaches. Some are quizzes. Some are linear videos. Some are interactive observational exercises.

But Angela is keen to stress that shorter units does not necessarily mean shorter learning.

“Sub-10 minute learning units definitely do not equate to ‘short learning’.”

Explains Angela.

“Sub-10 minute learning units equate to ‘flexible learning’.

The learner can learn all day if they like. They can experience learning unit after learning unit after learning unit. Back to back if they feel like it. And in any order they want.

That’s the Sub-10 LEARN FRESH bit. We build learning units in endlessly fresh ways, so learners can assemble them or experience them in endlessly fresh ways. And when they themselves feel at their freshest.

And remember, Sub-10 learning is Built up. Not Chopped Up.’ Creating one big training course and chopping it up into arbitrary chunks is easy. Building units one-by-one is hard. It takes time.

But since Sub-10 is here to build the best learning experiences we can, not the most learning experiences we can, it’s the only way we work.”

To learn more about the Sub-10 way, please call +44(0)7379 410 066 or email